A commerce graduate from Allahabad University worked in an advertising agency as a copywriter after successfully finishing his MBA.
Since then he had been associated with globally acclaimed agencies like "Publicis Capital", "Leo Burnett", "Euro RSCG" and has handled many renowned corporate clients like "HDFC", "Honda", "India tv", "Dabur", "Maruti", etc.
He has been the national creative head for Red FM also.
Rashmi Virag has a Filmfare Award for their song "Muskurane Ki Wajah Tum Ho".
He has written campaigns like "Bajate Raho" for Red FM & "Padhega India, Tabhi to badhega India" for P&G India.